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Play Time

Contents

Brief

Logo Design

Promotional Materials

Background

A horror film aimed at a mature audience aged between 18- 30. It's based around a doll that is obsessed by receiving attention from people, as people start to play with her they become trapped into a darkness with no way out but death. When trying to escape her you risk heading towards an unknown darkness.

Brief

Create a DVD cover and disc graphic to represent the storyline. Avoid the cliches of using blood splatters and other stereotypical executions and, provoke an unexpected reaction from the audience.

Colour palette:

Challenge

With dolls turning evil becoming a part of the common cliche' of horror, the challenge turned to portraying the doll in such a way it kept the innocence while communicating she was evil.

Solution 

With the combination of bright tones and at ease facial expression the first impression can be mistaken for innocence, but after viewing for longer the dark eyes and rough texture followed by a dark background suggests evil.

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